NICKMOM, TV’S NEW COMEDY BLOCK JUST FOR MOMS,
NEW YORK—Sept. 20, 2012 – NickMom, the new primetime TV block debuts Monday, Oct. 1, at 10 p.m. (all times ET) with a rotating line-up of four original new series – NickMom Night Out, MFF: Mom Friends Forever, Parental Discretion with Stefanie Wilder-Taylor and What Was Carol Brady Thinking? NickMom will air nightly on the Nick Jr. channel from 10 p.m. – 12 a.m. and replay from 12-2 a.m., offering an immersive comedy experience through its four long-form series and numerous short-form interstitials and vignettes.
The premiere night schedule is as follows:
NickMom’s short-form TV content includes music video parodies featuring ‘boy band’ Sonz II Moms singing ‘hits’ like “The Dishes (Let Me Wash Them)”; “Other Mothered”, a humorous vignette series featuring one mom passive-aggressively questioning another’s parenting choices; and “Grown-Up Words”, where a dad helps decode conversations between parents and non-parents.
NickMom Night Out is executive produced by Bob Mittenthal (Double Dare). MFF: Mom Friends Forever is executive produced by Coolfire Originals (Welcome to Sweetie Pies). Parental Discretion with Stefanie Wilder-Taylor is executive produced by Hugh Fink (The Late Late Show with Craig Ferguson, Saturday Night Live, The Showbiz Show), Jane Lipsitz and Dan Cutforth from Magical Elves (Top Chef, Fashion Star) and co-executive produced by Stefanie Wilder-Taylor and Jim Jones (Mad TV).What Was Carol Brady Thinking? is executive produced by Jim Burns (MTV Unplugged) of Top Dog Incorporated. The NickMom site, www.nickmom.com, is a fully featured comedy and entertainment site, which includes short-form video, photos, editorial pieces and now games. The site’s games section is powered by Shockwave.com and its deep catalogue of leading casual titles for women. NickMom.com is available across personal computers, tablets and mobile.
NickMom sponsors include Reckitt Benckiser, General Mills, Johnson & Johnson and Target. These deals include brand integration, content development and sponsorships across both the NickMom TV block and NickMom.com site.
Nick Jr. currently reaches almost 75 million households via cable, digital cable and satellite TV. For more information or artwork, visit http://www.nickpress.com. Nick Jr. and all related titles, characters and logos are trademarks of Viacom International Inc. (NASDAQ: VIA, VIA.B).